MMA and IAB Release ‘Mobile Phone Creative Guidelines’ For Public Comment
The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) have unveiled the Mobile Phone Creative Guidelines for public comment.
Recently released guidelines look to help better define and unify current market definitions of accepted ad units. MMA and IAB officials say the guidelines will make mobile ad buying and selling a more effective process. The new guidelines will supplement the currently adopted measure of the Universal Mobile Ad Package
The Audio File Newsletter - January 2013 Edition
2012 was a year that brought lots of exciting changes in the digital audio arena – we saw many new entrants to the space ranging from integration into new devices like Xbox Music to the revamping of early entrants like Myspace. There was a keen focus on business models along with legislative accompaniment in the form of the IRFA and along the way we also developed a deeper understanding of consumer behavior — from which devices are gaining in popularity for listening, to digital audio listeners’ attitudes towards advertising, to the first ever multicultural digital audio insights. We anticipate much more such activity 2013! We ourselves continue to expand our partnerships, most recently with AdsWizz, and to grow our network and our offerings for advertisers. We look forward to sharing our ongoing journey with you as this marketplace continues to evolve. If the excitement around digital audio at CES is any indication, 2013 is going to be a great ride!
All the best for a happy and healthy 2013.
Smartphone and Tablet Owners to Spend Even More Time With Their Devices This Year
Mobile device owners are spending more and more time on those devices using free apps and exploring gaming
Streaming Services Pay Far Better Than Terrestrial Radio
Compared to terrestrial radio, by far the most popular music format, new streaming services pay out a much higher rate on a per-listener basis to record labels, according to calculations by David Touve of Washington and Lee University. According to his calculations, the per-listener value of a spin in the UK is $0.00012 — just 1/36th a typical per-listen value ($0.0042) paid by Spotify, 1/10th the rate ($0.0011) paid by pure-play webcasters such as Pandora in the US and 1/18th the CRB-established webcaster rate ($0.0021) i n the US.